AI AT ROSSERA

What if AI did the boring stuff?

Less admin. Less repetition. More time for the work that actually needs you.

That's the opportunity.
The point

AI shouldn't make your job smaller. It should make your role more valuable.

IKEA is a great example of what happens when you get that right.

The IKEA story

One chatbot changed what 8,500 people spent their time doing.

Click through the story ↓
01, Before AI

“Where's my order?”

People were spending huge amounts of time answering the same simple questions again and again.

Order status Delivery times Product availability
02, Billie arrives
47%
of customer contacts handled by AI

Billie began answering routine customer questions automatically.

03, Instead of layoffs
8,500
people retrained

Employees moved from routine call centre work into remote interior design and customer advisory roles.

04, The outcome
€1.3bn
remote sales revenue

Freed capacity became a new source of customer value and commercial growth.

IKEA customer service before AI
Routine questions, answered manually
IKEA Billie AI chatbot
Billie takes on the repetitive work
IKEA employees moved into higher value roles
People move into higher value roles
IKEA remote interior design sales
Capacity becomes a revenue stream
The important bit

IKEA didn't ask

“How many people can AI replace?”
“What can our people do now?”
The shift

Same people. Better work.

Before
“When will my delivery arrive?”

Repetitive.
Predictable.
Easy to automate.

→
After
“How could I redesign my living room?”

Human judgement.
Advice.
Creativity.

What changed

AI created capacity. People created the value.

47%

Customer contacts handled by Billie

€13m

Reported operational savings

€1.3bn

Remote sales revenue

Now bring it back to us

What could AI take off your plate?

Not client delivery. Not your judgement. The repetitive internal work around it.

Imagine this

Stop writing everything from scratch.

Turn meetings, rough notes and ideas into structured first drafts before you even start.

Meeting notes First drafts Summaries
AI handles The repeatable part
→
You focus on The valuable part
Why this matters

More capacity does not have to mean more pressure.

+
More projects

Without simply adding more repetitive work.

+
More time to learn

Build skills that make your role more valuable.

+
More interesting work

Less time on tasks nobody enjoys doing manually.

The opportunity

Automate the task. Elevate the person.

The question is no longer whether AI can help us. It is what we should give it first.

Your turn

Ready to give some work back to AI?

Tell us one task you would happily never do manually again.

AI
What's one repetitive task that takes up too much of your day?
Concept demo, showing how an internal Rossera AI agent could feel.